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Wednesday, October 29, 2014

Johnnie Walker® | MAKE IT BLACK

I cannot never express more how much time flies!
Is almost the end of October, which mean Halloween is almost here! Have you got your spooky mode on?
I don't know about you guys but I'm celebrating Halloween and ending my month of October with JOHNNIE WALKER® MAKE IT BLACK Party! 

JOHNNIE WALKER® MAKE IT BLACK with launch of new global campaign unveiling the exciting campaign with international artist, Mattia Biagi, as part of the JOHNNIE WALKER® CHARACTER series. This fresh direction celebrates the individual taste and personality profiles of the different JOHNNIE WALKER® variants.

A little about Mattia Biagi,
known for his powerful black artworks, and collaborating with JOHNNIE WALKER® to find the perfect expression of the character and show the powerful beauty of black of BLACK LABEL®. The scene is of dramatic transformation, as items symbolizing classical luxury are turned strikingly black and intense with the use of paint and fire, and consumers are inspired to "HAVE BOLD TASTE AND INTENSE CHARACTER". 

The MAKE IT BLACK campaign brings to life the boldness and intensity of JOHNNIE WALKER® BLACK LABEL® and is set to host the largest and most exciting event, the campaign has set on Halloween, October 31st in Kuala Lumpur, Malaysia, redefining how whisky is perceived. By invitation only.

Inspired by the Gen-Y, the young, independent risk-takers, MAKE IT BLACK aims to inspire consumers to leave lasting impressions through making bold decisions. 

For more information on the MAKE IT BLACK event and campaign, visit the JOHNNIE WALKER® Malaysia Facebook page: 

Hope to see you guys there this Friday!
in black ;)
*once you go black, you'll never go back*

Till then,
Stay tune,

Have a pleasant Wednesday L o V e S!

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Happy Hump Day!

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